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Outsourcing is popular in the online small business world, and current trends include outsourcing to a VA, OBM or Social Media Manager.


How do you decide what role to outsource/hire? Should we, as small business owners, have a hiring strategy? What's the difference between strategic hiring, emotional hiring and following a trend?


Join me as I talk through this tricky and important responsibility with Alice Benham, a marketing and business coach who has taken a strategic approach to hiring and outsourcing within her own business.

You can find Alice hanging out here;



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Steph Sanderson is a business design consultant who helps service-based businesses to accelerate their growth in a sustainable way through pricing, customer experience, process planning, systems and strategic planning. She has over 15 years experience in the field, working as a business manager, global Change Manager and Implementation Specialist. Find out more.